When designing a site, the web designer should always have an eye on user experience . Today, among the various comforts that your site can offer to those who visit it, the main one is speed. That's why the speed of the website is important
What is meant by "website speed"?
This term indicates the speed with which the pages of your website are loaded . Some research indicates precise standards to be respected for speed: some of these may surprise you!
As indicated by the scheme of this research, carried out in collaboration with Google , the abandonment of the site increases dramatically if it exceeds 3 seconds for loading the site. The optimal loading speed is no more than one second.
These assessments were not made because Google is ugly and bad and does not want to waste time with us ordinary mortals, but based on our behavior. Simply now we all go in a hurry : we want to immediately order the book to buy, know immediately what way is that mechanical, readily know the opening hours of the accountant.
It is therefore clear how important it is to have a website that loads quickly and that allows those who visit it to have a comfortable experience.
In addition to this, there is another aspect that should not be underestimated and that of seo services and your online visibility. Search engines, in particular Big G, position websites by classifying them according to the quality with which they meet the needs of their users. A fast website will therefore help you improve your position by allowing you to reach more people.
How to find out if the site is slow?
There are many online tools for testing the speed of a website. I'll recommend three:
Pingdom : In addition to measuring speed, it also provides advice on how to increase it. Probably for some changes you will need an expert professional, but others you can certainly perform them independently.
GTmetrix : check the performance of your site in real time. This online tool analyzes, advises you on how to improve errors and also provides you with a detailed report on the loading times of each page that makes up your website.
WebPagetest : it is a very advanced tool because it allows you to choose many options for analysis, such as the location of the connection, the type and the browser used.
I advise against using Google's PageSpeed Insight because, paradoxically, it is not very reliable; so much so that a wording is shown stating that the data collected do not correspond to the actual speed.
If your website is slow you may have a problem with the content, with the hosting or even with the structure of the site itself. Write to me to find out together how to improve the performance of your site and increase your visibility.
